Crewsaders Olympic themed calendar has been a massive hit with the events industry! So much so that an extra print run was necessary to meet the demand for our calendars.

The hype all started with the release of the YouTube ‘Making of The Calendar’ video. So far there have been over 1300 hits on the CREWSADERSTV channel since its release in late November. Views are climbing on a daily basis.

There have also been numerous articles in Event magazine on the calendar. A link to the video and some of the calendar shots has been featured in the three separate articles published by the magazine. The calendar was also chosen as their news ‘Pick of the Week’ in second week December 2011.

Comments from the industry have been generous. A PR guru involved in the industry called it an amazing campaign that has firmly put Crewsaders at the forefront of the crewing services sector in terms of brand recognition. A well know marketing professional commented “what a great idea”.

The response to the campaign has been overwhelming. The Twitter traffic on the subject has also been very encouraging with requests for calendars coming in on a daily basis. Compliments on the models have been flying around Twitterverse. The reach of tweets has topped 28 000 followers.

The campaign has not only satisfied the company’s objective of putting Crewsaders at the forefront of the crewing sector. It has also satisfied one of the company’s CSR objectives, that of promoting and nurturing talent within the company. The producer, photographer, videographer and the models are all company people. They had a great time making the calendar and seeing the fantastic response to the end product. All in all the entire calendar project has been a great success.